Zeinab Gaafar

Zeinab Gaafar

Account Director

Graduated from MSA university in 2004 with a Bachelor degree of Arts, Mass Communication and Integrated Marketing communication (IMC) with specialization in advertising and Public relations. Zeinab joined Banque Du Caire from February 2005 till may 2005 as an Executive Assistant to the Marketing Manager, where she was responsible for the bank's publications & promoting the bank's new products, then in May 2005, she worked at Egypt's International Economic Forum ( EIEF), as marketing, communication and members' relations executive. In June 2008 Zeinab joined HSBC Bank Egypt as a Marketing executive for Commercial and Global Banking & Markets, where she was responsible of marketing planning, strategy and events management. In 2012 she moved to a more senior role as the Employee Communication Manager, where she had more focus on employees through planning and implementing internal marketing campaigns and projects and overseeing the logistics of Internal town halls and events.